According to David Shenk in the book
Data Smog, two neologisms can be defined as:
"advertisements disguised to look like journalism"; what are they?
Etymology, Etymology, and more Etymology
as well as grammar, usage, euphemism, slang, jargon, semantics, linguistics, neologism, idiom, cant, and argot.
The critically-acclaimed board game
consists of tough questions about the nuances of the English language.
infomercial and advertorial
According to Shenk, the genre is designed
to elicit "from the consumer the kind of trust he or she would normally place
in a newspaper article or TV news segment."
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