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According to the Washington Post, the US's first political mass-media stunt was during the Whig campaign for William Henry Harrison in 1840. During it: "They constructed a 10-foot-high ball of twine, wood and tin, covered it with Whig political slogans, and rolled it first from Cleveland to Columbus and then from town to town across the country."

What for four-word expression resulted from this?




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Answer: Keep the ball rolling

Quoted from the Washington Post: "Consider, for example, the first 'modern' political campaign - the Whig campaign for William Henry Harrison in 1840.

Apart from some success as an Indian killer, Harrison had minimal credentials, but the Whigs figured out how to use the tremendous organizational apparatus of their party to promote him.

They fabricated the image of Harrison as the 'log cabin and hard cider' candidate, despite his more patrician roots, and used the party organization to enforce discipline around the fabrication - to get everyone to say the same thing at the same time.

In America's first political mass media stunt, they constructed a 10-foot-high ball of twine, wood and tin, covered it with Whig political slogans, and rolled it first from Cleveland to Columbus and then from town to town across the country (hence the expression 'Keep the ball rolling')."

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